Pinpointing the sweet spot of the pain killing placebo effect could result in the design of more personalized medicine for the 100 million Americans with chronic pain.

A new study is the first to demonstrate beneficial placebo effect - 30 percent less pain - for lower back pain sufferers who knew they were taking 'fake pills.'

This opens the potential to create drugs that harness the brain’s ability to cure.

If you’re told you’re going to perform better after playing them, you probably will.

Acupuncture, reiki, ayurveda — is there any science to these common healing methods?

Sorry big pharma. Om.

New research shows that people who respond to placebos are more likely to respond to real antidepressants, but why?