Alcoholic fountain of youth?
According to the creators of a new collagen-infused gin, called Anti-aGin, the new spirit will help make drinkers look younger.
Warner Leisure Hotels selected botanicals that promote youth and revitalize skin, and the company’s blog reports that the spirit is 40-proof. The drink combines the aromas of chamomile and tea tree, and contains witch-hazel, nettle, and gotu kola for a little spice. Its “classic base” is made of juniper, coriander, and angelica root.
The creators write that these ingredients were “specifically chosen due to their revitalising qualities, including sun-damage, being rich in minerals, inhibiting scar formation, and to help smooth cellulite” — essentially everything someone wants to hear about an anti-aging product.
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“For those that want to do everything they can to stay young, but don’t want to give up alcohol, this is surely the next best thing,” said Nicky-Hambleton Jones, a stylist and self-proclaimed anti-aging expert from the show 10 Years Younger, in a quote on Warner’s blog. “By including some classic botanicals known for their rejuvenating properties and combining it with drinkable collagen, it’s the alcoholic equivalent of a facial.”
But before you go running off to down some gin and tonics, let’s assess the factual science behind this “age-defying” gin.
According to Stat News, ingesting collagen probably won’t revitalize your complexion very much.
“There may be very small amounts absorbed, but not amounts that might have an effect on a large organ like the skin,” David Crabb, an Indiana University professor who has researched alcohol’s effects on nutrient absorption, told Stat News.
Plus, while the product claims to smooth over sun damage, stop scars from forming, and get rid of cellulite, there’s not even evidence that oral ingestion of collagen would have those kind of effects. Not to mention the fact that the inflammatory properties of alcohol can make skin look worse, at least in the short-term.
So if you’re going to use the age-defying claim as an excuse to drink gin, at least know deep down that the whole thing is likely based on pseudoscience. Maybe one day.
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